Our Story

Artisan fragrances that capture the fresh, aromatic British countryside, infused into luxurious bath and body care. Our products will bring you a little slice of the heavenly British countryside – a countryside escape in a bottle, for when you’re not able to be there in real life.

We adore the British countryside – it’s our ultimate escape, our muse. As founders, we’re native to the countryside, but (as many of us), spend most of our time in the city, so escape back there whenever we can.

Our idyllic 100 acres of heavenly British countryside is filled with abundant orchards, overgrown herbs and wild flowers. To us, weekends in the British countryside mean all-day picnics in secret apple orchards, and fresh morning coffee in a wild, sunlit garden, surrounded by an oasis of trees. Lazy Sunday strolls across the rambling meadows, wild swimming with friends, and those late garden suppers that go on just a little too long. The air is balmy, bracing and slightly sweet, infused by the fruits, wild flowers and herbs all around.

But...sadly, we can’t spend all our time frolicking in the British countryside (as much as we would love to). So, this is why we created 100 Acres – to capture and share the essence of our idyllic 100 acres of heavenly British countryside.

We create fresh, distinctive fragrances that bottle that glorious countryside air, and infuse them into rich and luxurious bath, body and home products to bring the heavenly British countryside to you (and leave both your skin and house smelling completely divine in the process).

So...whether you’re taking a two minute shower on a Monday morning, or soaking in a leisurely Sunday bubble bath...with 100 Acres, you really can escape to the heavenly British countryside all day, every day. A countryside escape in a bottle, for when you’re not able to be there in real life.

Our core integrity pillars.

When we created 100 Acres, we personally wanted to be able to use our products all day, every day. This meant settling for nothing less than the absolute highest integrity when it comes to ingredients and product creation. We therefore have three core integrity pillars that we stand by in everything we do.

1) Made in the British countryside, by artisans.

We don’t just bottle the scents of the British countryside – every 100 Acres product is made in the British countryside too, by artisans.

2) Exceptional quality, all-natural ingredients.

Our products not only smell like the heavenly countryside, but reflect it in formulation too. We use only 100% natural ingredients, such as rich plant oils, botanical extracts and fragrant essential oils, all of the absolute highest quality we can possibly source. This means no parabens, petrochemicals, phthalates, palm oil, triclosan, sulphates or synthetic perfumes. Nothing you wouldn’t find in the abundant, wild countryside.

3) Tread lightly on the planet.

We are determined to leave as little footprint as possible. 100 Acres is cruelty-free, we never ever test on animals and trace every ingredient to ensure sustainable sourcing. All packaging is either recyclable, biodegradable or already recycled. Sustainability is a journey - we aren’t 100% perfect yet but are conscious and committed to making the most sustainable choice.

So, welcome to our 100 Acres of heavenly British countryside. We're so glad you've discovered us...